What's the best way to maximize volume at the end of the day as the sending window closure approaches?

Sending Window

• Campaigns can send between 8:00 AM – 9:00 PM local time.

• Ensure all campaigns are queued well before the 9:00 PM cutoff to avoid missed sends.

MPS (Messages Per Second) Limitations

• While we can adjust speeds, there are natural throughput limits to consider.

• Flag heavy-volume clients early so we can plan ahead and maximize sending speed.

Contact List Uploads

• New contacts must be classified before sending, which can delay campaign start times.

• If a campaign is stuck in “Pending” or “Scheduling,” this is likely the cause.

• Upload lists ahead of time whenever possible to minimize delays.

Clickers (Manual Click Execution)

• Clicks are processed manually, and our team is alerted every 10 minutes (e.g., 12:00, 12:10, 12:20).

• We work quickly, but please keep the human element in mind during heavy sending periods.

Sending Pipelines

• One client / one message type: Campaigns send sequentially (one after another).

• Multiple clients or different message types: These can run simultaneously using separate pipelines.

• Pro Tip: Distribute volume across multiple clients or message types to maximize throughput.

Time Zone Prioritization

• Always enable “Time Zone Prioritization” near the cutoff.

• This ensures messages send east-to-west, reaching as many contacts as possible before 9:00 PM.

• Note: This must be enabled per campaign each time.

End-Time Adjustment

• Campaigns can be set to pause at 9:00 PM and automatically resume the next day.

• Example: If it’s acceptable for a campaign to pick back up at 8:00 AM the following day, simply set the end time to the next day — the system will handle the transition automatically.