How Do Short URL Domains and Link Tracking Work?
At Wonder Cave, we offer custom short URL domains powered by Rebrandly. These branded short links not only keep your messages clean and professional — they also provide click tracking data that helps you understand engagement in real time.
What Are Short URL Domains?
Instead of using long, bulky URLs in your text messages, Wonder Cave can provide you with custom short domains that are used to shorten and brand links for:
-
Campaign landing pages
-
Donation pages
-
Event registrations
-
Surveys, petitions, and more
Built-In Click Tracking
Each time a short link is clicked:
-
We log the event in our system
-
You receive a report showing:
-
Total clicks
-
Unique clicks
-
Timestamped activity
-
Optional UTM/source data
-
This allows your team to measure message engagement, optimize strategy, and report on performance with confidence.
Best Practices to Keep Your Short Links Clean & Active
To ensure your links stay deliverable and avoid filtering by carriers or browsers, follow these recommendations:
1. Avoid Linking to Unsafe or Inactive Pages
-
Make sure the destination URL is always live
-
Don’t use links that redirect multiple times or point to flagged domains
2. Don’t Reuse the Same Link Across Dozens of Messages
-
While short links can be reused, mass re-use without variation can trigger carrier filtering
3. Use HTTPS Destination URLs
-
Secure (https://) pages boost trust and deliverability
4. Avoid SHAFT Content in Linked Pages
-
Content related to Sex, Hate, Alcohol, Firearms, or Tobacco — even on the destination page — can result in filtered messages
5. Rotate Campaign URLs Periodically
-
For high-volume senders, rotating destination URLs or using unique query parameters can improve performance
6. Test Before You Send
-
Open your short link to confirm it’s accessible and secure
-
We recommend testing with both desktop and mobile