How do opt-outs work in Grassroots?
Opt-outs are any recipients that no longer wish to be contacted for a particular client. Recipients can opt-out automatically by replying with a keyword and the system will remove them. At times, you may need to manually opt-out some recipients in the platform. This article explains how to add new opt-outs AND how our system handles them.
Types of Opt-Outs
Reply Automatics: These contacts have replied "STOP" to a message sent by your client. These opt-outs are stored at the client level and do not apply across your entire organization.
Lookup Automatics: These contacts are opted out during our classification process when you upload a contact list. This typically means the number was identified as a non-mobile number that cannot receive messages. To prevent delivery failures, we automatically opt it out. These opt-outs are system-wide, so you may see numbers that were previously opted out by other clients on the platform.
Manual Opt-Outs: These are contacts manually opted out by you or our team using the opt-out feature in the platform. Manual opt-outs can be applied on a per-client basis or across all clients, depending on your selection.
Manual Opt-Out Instructions:
1. On the navigation sidebar, click on 'Contacts'.
2. Select 'Opt-Outs'.
3. Click on the 'Upload' button.
4. Select client.
5. For a single opt-out, enter a phone number in the 'Opt-out Number' field.
5. To add list, click in the 'Opt-out File' and select a file.
6. Click on the 'Upload' button.
Please note: to ensure the data is in the correct format, please download the template first.