How can I make sure my texts get delivered and perform well?

Message Content Requirements and Best Practices

Opt-Out Language 

All campaign messages must include opt-out language. Carriers require clear opt-out instructions, such as: “Reply STOP to opt-out.” Failure to include this language may result in message blocking, phone number suspension, or loss of Grassroots services.

Personalization

Include the recipient’s first name by using {Name} within the message body. This ensures messages are personalized, pulling the first name from the campaign’s contact list.

Banned Words and Forbidden Categories

Avoid using language in forbidden categories. Messages containing prohibited words may be flagged or blocked.

Capitalization and “Urgent” Symbols

Minimize excessive capitalization and symbols (e.g., BREAKING, PLZ HELP, Final attempt to reach you). Filters often flag messages that resemble spam. Reducing these elements improves deliverability.

Identify Sender

Start each message with an introduction, clearly identifying the sender. For committees, specify the individual or campaign being supported through the P2P channel.

Minimize Daily Touchpoints

Limit the number of times you contact a recipient in a single day. Carriers recommend disclosing message frequency in the first contact (e.g., “You will receive X messages today.”).

Text Messaging Tips & Examples

SMS Tips:

• 160 characters per segment

• Start Strong – Use an engaging hook to capture attention immediately.

• Be Concise – Keep messages short and to the point. Brevity is key.

• Ensure Clarity – Use simple language to make messages easy to understand.

• Explicit Call-to-Action (CTA) – Make it clear what you want recipients to do.

• Maintain Compliance – Always include opt-out instructions to build trust and ensure compliance.

MMS Tips:

• 1,600 characters per segment + image

• Recommended File Types: 

  • Image: JPEG, PNG

  • Video: MP4

• Maximum File Size: 500 KB (some carriers allow up to 1 MB, but 500 KB is a safe limit)

• Optimal Length – While MMS allows up to 1,600 characters, messages between 800–1,200 characters perform best.

• Leverage Links – Include multiple CTA link placements to increase click-through rates.

• Use Engaging Graphics – Ensure visuals support the message and CTA.

• Simplify the CTA – Avoid overwhelming recipients with too much visual focus.

• Engagement Expectations – Recognize that MMS may have slightly lower click-through rates due to visual engagement.

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Political P2P Text Messaging Examples

Voter Outreach

"Hi {First Name}, it’s {Name} with {Campaign}. Election Day is coming up on {Date}! Are you planning to vote? Reply YES or NO—we’re here to help with polling locations or any questions! Reply STOP to opt-out."

Fundraising

"Hi {First Name}, this is {Name} with {Campaign}. We’re $X away from our {Goal} to support {Specific Initiative}. Can you chip in $[Amount]? Every dollar helps! Donate here: {Link}. Reply STOP to opt-out."

Event Promotion

"Hi {First Name}, it’s {Name} from {Campaign}! We’re hosting a {Rally/Event} on {Date} at {Time} in {Location}. Can we count on you to join us? RSVP here: {Link}. Reply STOP to opt-out."

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Non-Profit P2P Text Messaging Examples

Donation Appeal

"Hi {First Name}, it’s {Name} from {Organization}. We’re helping {Cause} and need your support! A $[Amount] donation provides {Impact Example}. Can you contribute today? Donate here: {Link}. Reply STOP to opt-out."

Volunteer Recruitment

"Hi {First Name}, this is {Name} with {Organization}. We’re looking for volunteers to support {Cause/Initiative} on {Date}. Can we count on you? Sign up here: {Link}. Reply STOP to opt-out."

Impact Update

"Hi {First Name}, it’s {Name} from {Organization}. Thanks to donors like you, we’ve achieved {Specific Achievement}! Let’s keep it going—your $[Amount] donation today helps us do even more: {Link}. Reply STOP to opt-out."

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Commercial Business P2P Text Messaging Examples

Special Offer

"Hi {First Name}! This is {Name} from {Business}. Enjoy 20% off your next order when you shop by {Date}. Use code SAVE20 at checkout: {Link}. Reply STOP to opt-out."

Event Promotion

"Hi {First Name}, it’s {Name} from {Business}! Join us for our {Event Name} on {Date} at {Location}. Exclusive deals and giveaways await! RSVP here: {Link}. Reply STOP to opt-out."

Customer Feedback

"Hi {First Name}! This is {Name} from {Business}. We value your opinion! Can you take a quick survey about your recent experience? It takes less than 2 minutes: {Link}. Reply STOP to opt-out."

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By following these best practices and examples, you can improve the success of your text messaging campaigns and enhance engagement while staying compliant with industry regulations